Mumbai, 30th March, 2023:

In line to build a tech-first and customer-centric organisation, Akasa Air has deployed WebEngage’s marketing automation platform to enhance its customer engagement strategy. WebEngage will deliver unparalleled customer engagement across its web and mobile channels with relevant, personalized and contextual communication.

Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer, Akasa Air, said, “We are pleased to partner with WebEngage and leverage its cutting-edge marketing automation platform to build brand loyalty, increase customer engagement and drive conversions with one-on-one communication. Akasa is hyper-focused on customer centricity, and the platform will enable us to leverage real-time analytics to connect with users on a channel of their choice.”

Avlesh Singh, Co-founder & CEO, WebEngage, said, “Akasa Air has a unique approach towards its customers which stems from the brand’s values and a customer-centric approach. WebEngage’s retention platform will facilitate Akasa Air to replicate its on-ground and inflight experience across all its digital touchpoints through our smart, data-driven and fully automated retention platform. We believe that Akasa Air is here to transform customer experience for the airline sector and we are delighted to be their partners in this journey.”

WebEngage is a marketing automation platform which is also assisting Akasa Air to scale through a robust customer data and analytics platform, a personalization engine, and an omnichannel campaign orchestration system.