Gurugram, India – 8th July 2026:
Building on the success of its flagship road safety initiative, TCI Safe Safar, Transport Corporation of India Limited (TCI) has announced the expansion of its road safety awareness efforts to schools through TCI Safe Safar Junior,a dedicated programme focused on educating children about responsible road behaviour and creating safer communities for the future.
As part of this initiative, TCI Safe Safar Junior has launched #RoadSafetyHaiCoolFollowTheRule, a digital-first awareness campaign aimed at making road safety education engaging, relatable and accessible for young audiences. The campaign will feature a series of creative digital content pieces, interactive learning resources and storytelling-led videos designed to encourage children to understand and adopt safe road practices from an early age.
Recognising the power of storytelling in shaping young minds, the campaign incorporates familiar animated characters and engaging narratives to simplify important road safety messages and promote positive behavioural change among children.
The launch marks the next phase of TCI Safe Safar’s journey, extending its impact from highways and communities into classrooms and schools. Since the commencement of its school outreach efforts, TCI Safe Safar Junior has already reached 157+ schools,conducted 172+ awareness programmes and engaged nearly 24,000 students along with close to 2,000 teachers across the country.
Mr. Rajkiran Kanagala, President & Chief Business Officer – TCI Group said: “Road safety awareness is most effective when introduced early in life. Through TCI Safe Safar Junior, we aim to empower children with the knowledge and confidence to become responsible road users. By combining education with engaging and age-appropriate content, we hope to inspire safer habits that children can carry with them for life and share within their families and communities.”
