SriLankan Airlines launches “The Ramayana Trail” to promote religious tourism

New Delhi,25th November 2024:

In one of very new marketing initiative, SriLankan Airlines has launched a tour package under the theme, “The Ramayana Trail”. One can walk through the sacred pages of this timeless story with our exclusive Ramayana Trail package, designed especially for Indian travelers. This experience will immerse to the places where Lord Rama, Sita, and Hanuman’s adventures unfolded, set against the lush backdrop of Sri Lanka.

The Ramayana Trail takes to 20 significant locations in Sri Lanka, each deeply woven into the Ramayana story. Visit Seetha Amman Temple, where Sita is said to have prayed during her captivity, and stand in awe at Rumassala Hill, where a piece of the Himalayas is believed to have landed, dropped by Hanuman. Every stop is a connection to your spiritual heritage, bringing the stories of the Ramayana alive.

SriLankan Airlines, Chief Executive Officer, Richard Nuttall said, “We are pleased to make a grand comeback in the India market with this exclusive range of Ramayana Trail excursions which is guaranteed to inspire travellers to explore destination Sri Lanka like never before. India is our single largest market in terms of number of cities connected and flight frequencies. We are certain that this endeavour will further strengthen our future expansion strategies whilst portraying Sri Lanka as a destination that is closely connected to their devotion and culture.

Sri Lanka Tourism Promotions Bureau, Chairman, Buddhika Hewawasam said, “India has been the prime source market for Sri Lanka’s inbound tourism. Travellers from India hold a very special place in our hearts, as they have always been the first to arrive in our shores signalling the end of difficult times. This trend has been visible in the context of all unprecedented challenges that we faced recently as a country. We are proud to collaborate with the National Carrier, SriLankan Airlines in its latest strategic marketing drive, ‘Ramayana by SriLankan,’ which will continue to inspire discerning travellers from India to explore the charms of old ages blending seamlessly with modern day travel.”

Experience the power of faith as you walk in the footsteps of Lord Rama and Sita. From the cave where Ravana hid Sita to the lake where Lord Rama defeated Ravana, these ancient sites provide a once-in-a-lifetime opportunity to connect deeply with your roots. The highlight, of course, is the legendary bridge built by Lord Rama’s Vanara army to reach Lanka, a symbol of resilience and devotion.

The Ramayana Trail is more than a tour; it’s an opportunity for self-discovery. As you reflect on the values embodied by Lord Rama—honor, loyalty, and perseverance—you’ll gain new insights into your own life. The connections you forge with your fellow travelers, inspired by shared faith, will create memories and friendships that will last a lifetime.
No visit to Sri Lanka would be complete without embracing its vibrant culture. From vibrant festivals and colorful temples to mouth-watering local dishes like hoppers and kottu, you’ll experience Sri Lanka’s warm hospitality, echoing the famous Indian “Atithi Devo Bhava” spirit. Sri Lanka’s close-knit relationship with India makes it the ideal destination for this spiritual quest.

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