Singapore, 2nd June 2026:

Alton Aviation Consultancy has announced the appointment of Jeffrey Goh as a Managing Director in its Singapore office, where he will strengthen the firm’s global airline advisory practice.

Jeffrey brings more than 30 years of international aviation experience across airline leadership, alliance strategy, industry engagement and commercial transformation.

Adam Cowburn, Managing Director at Alton Aviation Consultancy, says: “We are delighted to welcome Jeffrey to Alton’s senior team, strengthening our ability to serve airline clients around the world with strategic, well-informed advisory services. His deep experience and knowledge of the challenges and opportunities facing the sector will be hugely beneficial to clients navigating an increasingly competitive market.”

Jeffrey adds: “Alton has built a strong reputation for combining deep aviation and aerospace expertise with practical, results-oriented advisory support. I’m pleased to be part of the firm at a time of significant change for airlines globally and look forward to providing clients with strategic counsel, while working alongside a fantastic team of advisors.”

Prior to Alton, Jeffrey served as Group Chief Executive Officer at Gulf Air Group and before that served as Chief Executive Officer at Star Alliance, leading a period of strategic growth and digital transformation. At the Gulf Air Group, he was instrumental in the network recalibration and customer experience transformation of the airline. During his tenure at Star Alliance, he worked closely with member airline CEOs and leadership teams across network strategy, alliance development, customer experience, and operational collaboration.

Previously, he held senior leadership positions at the International Air Transport Association (IATA), where he represented airline interests and led industry engagement on policy, regulation, sustainability, and aviation development initiatives.

The announcement comes as Alton continues enhancing its capabilities and expertise to it support growing demand from airline clients navigating a complex operating environment while pursuing long-term growth.