Bangkok, November 9, 2026 :
Bangkok Airways has unveiled a new contemporary Thai uniform collection for its cabin crew. Featuring designs and materials selected with environmental considerations in mind, the uniforms incorporate the exquisite Pha Yok Dok brocade patterns from the Ban Hat Siaw community in Si Satchanalai District, Sukhothai Province, sharing the value of Thai traditional craftsmanship and wisdom with passengers from around the world. The cabin crew will wear the uniforms during major Thai festivals and special occasions, with their official debut scheduled for Loy Krathong Festival on November 24, 2026.
Inspired by the traditional weaving wisdom of the Tai Phuan community of Ban Hat Siaw, which has passed down its textile craftsmanship for generations, the collection highlights the community’s distinctive patterns and intricate artistry. Nine traditional Pha Yok Dok weaving patterns unique to Ban Hat Siaw have been incorporated into the designs, making the uniforms more than just garments. They also serve as a medium for sharing the stories and values of Thai traditional craftsmanship.
Mr. Puttipong Prasarttong-Osoth, President of Bangkok Airways Public Company Limited, said, “This contemporary Thai uniform collection builds on Bangkok Airways’ ongoing efforts to create greater value through thoughtful practices. From selecting materials with environmental considerations in mind to incorporating Sukhothai’s Pha Yok Dok brocade into the designs, the collection reflects the beauty of Thai culture through a contemporary perspective.
“As a leading regional airline connecting passengers from different countries, we believe that every aspect of our service can serve as a medium for sharing Thailand’s stories and cultural values with the world. At the same time, this initiative provides an opportunity to support local artisans and create greater value for local communities. It reflects our Boutique Footprints philosophy, which focuses on creating positive impacts for people, communities, and the environment, while delivering memorable and sustainable travel experiences. This commitment is also in line with our vision, ‘Leading Aviation with Responsibility, Delivering Services with Sustainability.’”
A defining feature of the new uniforms is the incorporation of nine traditional Pha Yok Dok weaving patterns: Khruea Noi, Khruea Klang, Khruea Yai, Mon Sip Hok, Sip Song Nuai Tat, Nam Ang, Song Thong, Paet Kho, and Si Kho. Each pattern has been carefully incorporated through thoughtful design and meticulous tailoring, reflecting the beauty of traditional motifs and the value of weaving knowledge passed down through generations. The Sathorn Gold Textile Museum in Sukhothai serves as a center for collecting and preserving this valuable textile heritage of the community.
Beyond their cultural significance, the uniforms also reflect Bangkok Airways’ commitment to making efficient use of resources. The Thai contemporary shirts worn by female cabin crew and the traditional Chong Kraben trousers worn by male cabin crew are made from fabric produced using 100% recycled plastic bottles. The material is soft, smooth, lightweight, and comfortable, making it suitable for Thailand’s tropical climate.
In addition, leftover Pha Yok Dok fabric from the tailoring of the Chong Kraben trousers is repurposed to create decorative Sabai shoulder drapes, helping reduce material waste and make better use of resources. This approach also supports local employment, helps preserve traditional weaving knowledge, and creates added value for local communities.
Mr. Puttipong added, “Bangkok Airways plans to have its cabin crew wear the contemporary Thai uniforms during major Thai festivals and special occasions throughout the year, including New Year’s Day (January 1), the Company’s Anniversary Day (January 31), Songkran Festival (April 13), Mother’s Day (August 12), Loy Krathong Festival, and Father’s Day (December 5). The uniforms will make their official debut during Loy Krathong Festival in November 2026, adding a distinctive touch to the travel experience while giving both Thai and international passengers an opportunity to appreciate the beauty of Thai culture and local wisdom through Bangkok Airways’ service.”
The launch of the contemporary Thai uniform collection is another example of Bangkok Airways’ Boutique Footprints initiative, which aims to enrich travel experiences by connecting passengers with Thailand’s cultural heritage, traditional craftsmanship, and community wisdom, while maintaining a commitment to environmental responsibility.
Through this initiative, Bangkok Airways seeks to create memorable experiences for passengers while generating positive value for people, communities, and destinations, further reinforcing its identity as “Asia’s Boutique Airline,” where every detail of its service is thoughtfully considered.
