Singapore Airlines to Elevate Premium Travel Experience

Singapore, 04, Nov 2024:

Singapore Airlines (SIA) is investing S$1.1 billion in a multi-year programme to install its all-new long-haul cabin products across 41 Airbus A350-900 long-haul and ultra-long-range (ULR) aircraft, redefining the premium travel experience on its network.

In a significant milestone, the Airline will introduce a luxurious First Class cabin in its seven A350-900ULR aircraft, setting new industry benchmarks for travel on the world’s longest routes. Designed with increasingly discerning travellers in mind, these plushFirst Class seats promise to deliver an unparalleled in-flight experience.

Business Class customers can look forward to an elevated travel experience with SIA’s upcoming Business Class seats, featuring innovative designs that will offer even greater levels of privacy, comfort, and convenience in all 41 aircraft.

These A350-900 First Class and Business Class products are designed from the ground up, with a spacious layout and ergonomic elements that cater to every customer’s needs. These are the same seat designs that will feature on SIA’s upcoming Boeing 777-9 aircraft.

Premium Economy Class and Economy Class cabinswill also be refreshed to enhance the travel experience for customers.

Complementing the cabin products, the next version of SIA’s KrisWorld in-flight entertainment (IFE) system will offer greater personalisation and an extensive range of lifestyle options across all cabin classes. First Class and Business Class seats will also feature new in-flight entertainment screens.

Goh Choon Phong, Chief Executive Officer, Singapore Airlines, said,“Over the past six years, we have extensively engaged customers and stakeholders in the design of our next-generation long-haul cabin products, anticipating their evolving preferences and expectations down to the finest detail.

“The new First Class and Business Class seat designs will incorporate thoughtful elements that push the boundaries of comfort, luxury, and modernity, allowing our customers to relax or work effortlessly on board. Premium Economy Class and Economy Class customers can also look forward to refreshed cabin interiors that enhance their travel experience.

“The S$1.1 billion investment in retrofitting our 41 A350 aircraft reaffirms Singapore Airlines’ unwavering commitment to delivering an exceptional travel experience. The introduction of these next-generation seats and KrisWorld system, together with the world-renowned warm and attentive service of our cabin crew, will set new standards in innovation, customer experience, and service excellence.”

The aircraft will be retrofitted by SIA Engineering Company in Singapore. The first retrofitted A350-900 long-haul aircraft is expected to enter service in the second quarter of 2026, while the first A350-900ULR variant will follow in the first quarter of 2027. The entire programme is targeted for completion by the end of 2030.

Post-retrofit, the 34 A350-900 long-haul aircraft will be configured with 42 Business Class seats, 24 Premium Economy Class seats, and 192 Economy Class seats. The seven A350-900ULR variants will feature four First Class seats, 70 Business Class seats, and 58 Premium Economy Class seats.

FOREWORD

Dear Readers,

 

Welcome to the latest edition of Aviation World. This is an incredibly significant issue for us, perfectly timed to align with several prominent aviation events unfolding across the globe.

 

Chief among them is the Farnborough International Airshow, taking place from July 20th to 24th, 2026, in Hampshire, United Kingdom. Ranked as one of the world’s premier events for aviation, aerospace, and defense, this year’s airshow arrives at a crucial moment. Against a backdrop of geopolitical turbulence, Farnborough provides an invaluable platform to engage with global leaders and gain firsthand perspectives on the future of the industry. Inside, you will find our comprehensive curtain-raiser report focusing on the show’s core themes, as well as the highly anticipated static and aerobatic aircraft displays.

 

On our front cover, we are proud to feature Capt. Vaibhav Goutham Suresh, Director of the School of Aviation, Logistics and Tourism Management (SALTM) at Galgotias University. In an exclusive interview, Capt. Suresh highlights how SALTM bridges the gap between academia and the runway, delivering a comprehensive curriculum that ensures graduates are industry-ready from day one. Complementing this, our special feature on SALTM dives deeper into how the institution maintains world-class academic standards and a cutting-edge learning environment.

 

We are also privileged to bring you exclusive insights from a stellar lineup of industry trailblazers in this edition, including:

  • Robin Glover-Faure, Chief Customer Officer of Acron Aviation
  • Karim Makhlouf, CCO of Royal Jordanian Airlines
  • Pallavi Joshi & Vimal Priya, the leadership powerhouse behind AirFleet Managers &Aviatrics Global
  • Wg. Cdr. Prem Kumar Garg (Retd.), CEO of IndiaOne Air

Each shares a detailed perspective on driving innovation, navigating current market dynamics, and establishing progressive frontiers within their respective sectors.

 

Beyond these highlights, this issue is packed with curated features and analytical pieces designed to keep you informed and inspired.

 

Finally, we extend our heartfelt gratitude to our esteemed advertisers and partners. Your unwavering support empowers us in our ongoing endeavor to make Aviation World a truly world-class publication with global reach and recognition.

 

Happy Reading!

 

The Editorial Team

 

Aviation World

NEWSLETTER

Aviation World Magazine is India’s premier aviation magazine and has been actively supporting the development of the Indian and global civil aviation sector. We started our journey in year 2015 and its been 12 years now and the response and acceptance is really encouraging. Thanks to all our associates and writers who remained with us in our progressive journey.

We have started 2026 on a very positive note and we look forward to increase our footprints to more locations and induct many more new companies in our campaign.. Do write to us at : editor@aviationworld.in

Disclaimer

The contents published in this website are news covering Aviation, Aerospace and Defence sector. The objective is to provide news in informative form to keep our readers updated of the latest development. We also publish content featured in our print publication Aviation World.We try our best to avoid any factual errors or image displayed here but we ensure immediate corrections to any such thing brought to our notice that might have been published inadvertently. All images and contents are sourced from the relevant organisations media team.

Copyright ©2014 – 2026. AVIATION WORLD. All rights reserved.

Scroll to Top