Mumbai, 13th October 2025:

Cathay Pacific has announced the appointment of three senior management positions to head key departments across its South Asia, Middle East, and Africa (SAMEA) region.The airlines vision is to deepen customer connections, enhancing commercial performance, and driving integrated brand growth.

Piyuli Bhattacharjee has been appointed as Regional Head of Marketing for SAMEA. In her new role, she will lead regional brand marketing across passenger travel, cargo, and lifestyle business. With over eight years of experience spanning aviation, omni-channel retail, and brand strategy, Piyuli brings a deep understanding of digital strategy, customer insights and integrated campaign planning.

Arjun Bhatia has been appointed as Regional Head of Corporate Sales for SAMEA. In his new role, Arjun will be responsible for driving strategic corporate sales initiatives, key account management, and revenue performance across markets. He previously served as Regional Head of Digital Sales for the region, where he strengthened Cathay’s digital commerce and customer experience capabilities.

Vinod Viswanathan has been appointed as Regional Head of Trade Sales for India and Sri Lanka. In his new role, he will focus on strengthening trade partnerships, driving strategic initiatives, and expanding Cathay’s footprint across key markets.

These appointments further reinforce Cathay’s strategic focus on strengthening leadership depth and customer engagement across key commercial functions in the SAMEA region.
All three of them are based at Cathay’s regional headquarters in Mumbai.